SPORT: Adidas is facing an ‘unprecedented’ challenge due to Lionel Messi’s transfer to Inter Miami

Lionel Messi coming to Inter Miami is both a blessing and a challenge for Adidas. They have an exclusive deal with MLS teams worth a staggering $830 million until 2030. However, the demand for Inter Miami’s Messi No.10 jersey is overwhelming, as reported by Front Office Sports….CONTINUE READING

Adidas has been flooded with orders, and the jersey is listed as “coming soon” on their website, with only pre-orders available.

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The popularity of Messi’s shirt is “unprecedented,” and there’s a huge backlog of orders. Fans might have to wait until mid-October to receive their jerseys. The demand has surged by 25 times, causing Adidas to work tirelessly to speed up the manufacturing process.

Normally, it takes six months to make the product available, but they are determined to do it in just three months to meet the overwhelming demand. So, the ‘Messi Mania’ is real, and fans are eagerly waiting to get their hands on the iconic jersey!

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“Demand for the jersey has been truly unprecedented,” Adidas senior director of soccer Tor Southard recently explained to media.

“I’ve been with the brand for a long time, and I’ve never seen our brand mobilize around a project across so many functions to bring product to market so quickly. Our goal is simple: Every single fan who wants a jersey should be able to get a jersey….CONTINUE READING

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